Top 5 Beauty Retail Apps in Norway: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail applications in Norway showed varied performance trends across downloads and active users, as observed on a unified platform. Here’s a closer look at the data from Sensor Tower.

Lyko saw a notable rise in downloads, peaking at around 4K in the week of November 25. The app maintained a consistent level of active users, starting at 35.3K and reaching approximately 38.3K by the end of the year.

Rituals Home & Body Cosmetics experienced a gradual decline in downloads, beginning with 1.7K in early October and ending with 751 downloads in the last week of December. Active users followed a similar trend, decreasing from 5.6K to 4.4K over the quarter.

The performance of CHARLOTTE TILBURY: EASY BEAUTY was relatively stable in terms of active users, with numbers hovering around the 2.8K mark throughout the quarter. Downloads showed a slight fluctuation, notably reaching 326 in the first week of November.

Think Dirty – Shop Clean had an interesting quarter with an increase in downloads towards the end, climbing to 217 in late December. Active users also saw a positive trend, increasing from 152 in early October to 305 by the end of December.

Finally, Mein dm maintained a steady number of active users, starting at 751 and peaking at 906 in the week of December 23. Downloads remained relatively low, with slight variations throughout the quarter.

For more detailed insights and analysis, visit Sensor Tower’s platform.